Facebook Instant Articles Just Don't Add Up for Publishers (Unabridged)

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Release Date: 2015-08-01T07:00:00Z
Availability: In Stock

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Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pays out 70 percent of its gross revenues to the music labels that hold the underlying rights to Spotify's catalogue. Now here's what Facebook is guaranteeing a variety of publishers, including the New York Times, BuzzFeed, and the Atlantic, which are posting articles in its new "instant articles" feature: $0. That's pretty much the deal being offered in other similar digital distribution agreements by Apple News, Snapchat Discover, and an anticipated similar offering at Google. Nothing.

Facebook Instant Articles Just Don't Add Up for Publishers (Unabridged)

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